The Founders Of DATE...
DATE was founded by Dr Asif Munaf
How It All Started...
"I founded DATE Smoothie alongside my supportive wife in the fall of this year after many months of toying with the idea. We both have had a passion for smoothies as we both lead hectic lives with tightly squeezed meal times. We travelled far and wide in the first couple years of marriage and it was our most recent trip to Bangkok when we were waiting in the airport and felt rather peckish. We wanted to eat a meal when we landed at our destination but wanted something which would suitably refresh us in the meantime. We found nothing but sugar-laden beverages, even amongst the more ‘healthy’ smoothie alternatives. I was incensed.
As a qualified personal trainer with a Masters in Public Health and a special interest in nutrition, I had to do something about this. I wanted to create a product that would both by delectably delicious but was nutritionally sound and sat well with my beliefs and values. The time was right. If it wasn’t me, then who would it be?
I believed in my skills set.
On our return to the UK, we went all out. Many hours were spent burning the midnight oil.
As a result, DATE Smoothie was born; a no-nonsense, wholesome nutritious date-based smoothie containing nuts and seeds. Filling. Fibrous. Delicious."
"We believe in our product"
- Dr Asif Munaf